[Recruitment Shift] Recruiters at Black Colleges Break From Tradition

Katy Daugherty enrolled at Tennessee State University because of the school’s flexible daytime, evening and online classes and its new urban-studies program.

Once on campus at this historically black college, where more than 70% of the students are African-American, Ms. Daugherty, 29, who is white, became the minority.

“It was definitely different, having grown up and been in the majority, and all of a sudden you are in the minority,” she says.

In what has become a mutually beneficial relationship for schools and students, many of the nation’s 105 historically black colleges are increasingly wooing non-black students. The goals: to boost lagging enrollment and offset funding shortfalls.

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